Because 'Elvis Ain't Dead' according to Scouting for Girls...
'Course He's not! He works in a Chip Shop.
I think the article you allude to was one concerning elvers, that is young eels, which congregate in the Sargasso Sea, by the Caribbean and have swum there from Europe. They then have to make their way back to Europe and up into the rivers, as adults to breed. An extremely interesting article it was too. If you had read it all you would have been as intrigued as I was ... Reginald.
Thanks for the array of answers, none of which answer question but loved the humour, if you go on cruise photos on main home page, search for photos of independence and scroll down you will see elvis 2007, this ship was not afloat in 2007, thanks.
So they got the date wrong? It should obviously have read "May 2008". They are obviously living in the past! Happy cruising.